Rave to save
The world’s first dance-powered fundraising appThe Rave to Save app is a combination of fundraising and gamifying the whole party experience. With your dance moves you could earn rewards, and for every move the charity of your choice would also be rewarded.
Going to a festival is already pretty fun right? Well, Desperados wanted to take this experience to the next level.
The Rave to Save app is a combination of fundraising and gamifying the whole party experience. With your dance moves you could earn rewards, and for every move the charity of your choice would also be rewarded.
- Client
- Jack Morton, Desperados
- Role
- Technical Production
The app was created using the Flutter framework. Because of this we could use a single codebase for Android and iOS. It uses background services to register dance-steps. The app is multi-lingual and multi-region.
The backend uses a NoSQL database combined with a serverless infrastructure to make certain that it could register the dancesteps of thousands of users at the same time.
Next to the app, the project included a CMS for data entry and a data control system for managing a party during the event. This was used to analyze the usage and give out rewards to the certain user groups.
On festivals there was also a wristband that would change colours to increase the party vibe, and if the user got a reward, it would change to a static colour, so you, for example, could go backstage with a green wristband.
The reward system was pretty advanced. There was an option to let the bar swipe to redeem a reward, or give out vouchers with qr codes or barcodes. The type of reward redeeming was flexible to make it possible to use on every location.
The app / campaign was used on a large amound of festivals in the 2022 season and will get a continuation in the 2023 season. So if you’re on a location where a Rave to Save event is active; use it and get some free drinks :)