Disney and a supermarket loyalty program. Sounds like a winning combination right? Together with Brand Loyalty and IceMobile we've created the PLUS Movie Moments app. The PLUS Supermarket gives away Movie Moment cards with every purchase and the app will make your card come to live!
The loyalty program contains 192 Disney Movie Moments cards. All cards can be scanned using the app, with state of the art Image Recognition. Some of the cards have a specialty layers, like scratch & sniff, glitter and glow-in-the-dark. Everything to make collecting these cards worth it for every child (or adult).
48 of the cards have special augmented reality enhanced features. They can contain audio clips, video clips, 3d models, and other augmented reality features. For instance, the Monsters Inc. card shows a door that opens to show a portal to the Monsters Inc. factory and the Frozen card magically lets it snow in your room.
There are also three special (huge) cards that unlock augmented reality games. Like a Frozen puzzle, Pancake catching or a Cars game. All made with the Unity3D platform.