Bringing STAR WARS to life in Augmented Reality, how awesome is that? For Ice Mobile and Brand Loyalty we created an app to accompany the collectible cards with the Star Wars theme. The app was a fully featured experience, to learn how to use the force in real life. In a five week program, Jedis of every age group can collect cards at local retail shops. Next to collecting cards, they can train to become a Jedi via the app.
The app makes use of the gyroscope to allow users to play games like deflecting laser beams with their phone as a lightsaber and train meditation, features interactive AR puzzles with the Millennium Falcon, the Death Star and many other STAR WARS epic landmarks. When making progress in their training, users are rewarded with VR movies where they can fly a Tie Fighter or X-Wing.
Using Unity, we were able to combine Augmented Reality techniques with the latest 3D engine possibilities for mobile devices, to bring this never before seen STAR WARS experience to iOS and Android.