Together with designer Marten Beerda we've created this campaign for the Red Bull brand. Red Bull wanted to put their top-athlete and Hollands' number one driver in the spotlight by creating this interactive race on the Zandvoort track.
The interactive video shot for this campaign lets the players feel how it is to race with or like Max Verstappen. Can you follow the best racing line faster than the other players? Can you click fast enough to give Max the flying start needed? The fastest player got to race with Max over the Spielberg ring.
Navigational this site uses a one-page-parallax setup to ensure all information is reachable without needing a deep structure.
This site includes web-tech like Pixi.js (webgl) and CreateJS (canvas) to ensure a high-octane experience for the users.