At the start of 2020 Lewis Hamilton launched yet another collection for Tommy Hilfiger. For the occasion we created a website that engages users to explore and discover new products and unlock additional content through interactive puzzles. Using VueJS we hid sliding puzzle elements throughout the site, which when solved opened a cave containing an exclusive web release.
The site showcased the different clothing elements designed by Lewis Hamilton and you were able to buy them directly from this campaign site. Halfway through the campaign, the new collaboration with the R&B artist H.E.R. was featured, opening a new section with different styling and a fully animated universe on the canvas background.
The site was finished off with small detailed animations created by Adventure Club and implemented using Body Movin’, making the transition from designer, to motion graphics, to web as smooth as possible, giving this campaign site just that premium feel.