This project wasn’t just about creating a beautiful world for users to explore, it was all about efficiency and consistency. The first stats are in and it’s incredible! TBWA\NEBOKO did an awesome job engaging the target group on social media and the campaign has started off as a success. Once we get the official stats in, we’ll be sure to update them here.
Give Away Island
McDonald's Netherlands
Partnered with
TBWA\NEBOKO
Services
3D Design
Animation
Frontend Development
Backend Development
QA
McDonald’s Giveaway Island, the new December campaign for McDonald’s Netherlands, in collaboration with TBWA\NEBOKO and MAKE. Users can embark on a journey throughout the whole month. The island is filled with deals, exclusive offers and amazing easter eggs to find. Maybe even some out-of-this-world-deals! We worked closely with the creative team to create an understandable narrative for the user. The goal is to create as much recurring users as possible, which we achieved by creating a clear overview of what was where during the whole campaign. Users are able to see what’s going on in the blink of an eye. Furthermore, we created an awesome 3D world which is open to explore! Users can move around and zoom in on anything they see, differentiating this campaign from the previous winter campaigns. There’s so much to find on Giveaway Island!