The stories are written by prize-winning children's book writers and although every fairy tale is already authentic, there’s a world of technical brilliance behind this idea. A specially designed ‘story engine’ detects elements next to the road and changes the stories in real-time. The weather, traffic, and time also influence the way the story is told. This way, every route is a unique adventure! To create the stories, we worked with illustrators and prize-winning children's book writers, like Daan Remmerts de Vries and Joke van Leeuwen. They made sure the app wasn’t just innovative from a technical point of view but also contained stories that are authentic and creative. Using a mix of old-fashioned storytelling and principles like ‘I spy with my little eye’, Volkswagen changes every car ride into a story!

Highway Tales is the perfect example of a strong and well-executed idea that changes actual behavior. The app brings joy, fantasy, and interaction to every car ride. Children are no longer focused on their screens but interact with their environment. The biggest compliment we received was the request of parents for more stories. The app was #1 in the Book Category in the Apple App Store within 3 days after launch. More than 100.000 stories were played, which is around 500.000 listening minutes. The time that was otherwise spent on a screen. Highway Tales has received many awards, a Webby, 6 silver Lions at Cannes Lions, gold with Clio and Epica, and two Grand Prix at Eurobest.