Mastering the force
Train to become a JediWho doesn’t want to be a Jedi? Right, everyone. So, we made becoming a Jedi possible! Together with BrandLoyalty and Kaufland, Robot Kittens took millions...
Who doesn’t want to be a Jedi? Right, everyone. So, we made becoming a Jedi possible! Together with BrandLoyalty and Kaufland, Robot Kittens took millions of children and their parents on an unforgettable Star Wars mission. We created Star Wars Mastering the Force, which encourages kids (and big kids) to use their imagination and become active through play.
- Client
- Kaufland, IceMobile, BrandLoyalty
- Role
- Game Design, Game- and technical Development
The campaign was launched in eight countries and in 1,200 stores, coinciding with the release of the last episode of the Star Wars saga. Star Wars fans all over Europe enjoyed the spectacular visual app – giving them access to Augmented Reality models of Star Wars vehicles, droids and much more. Next to that, they could play puzzles in Augmented Reality, and unlock special Virtual Reality features. Imagine flying in a X-Wing in VR!