Work

Studio

Jobs

Contact

Wanna play?

+31 35 201 4799

info@robotkittens.nl

Work

Studio

Jobs

Contact

Wanna play?

+31 35 201 4799

info@robotkittens.nl

McDelivery Main Image

McDelivery Detector

McDonald's & TBWA\NEBOKO

Is your home-cooked meal quickly turning into a smoky disaster? No need to worry—McDonald's has you covered with the McDelivery Detector. This device steps in to save your mealtime by automatically ordering from McDonald's whenever it detects that your food has burnt. Developed in collaboration with TBWA\NEBOKO, this innovative smoke detector is no ordinary gadget. It features an Arduino board, a robust power circuit, and connectivity to the Internet of Things, combining top-notch technology with practical functionality. This device is not only fun to use but also impressively efficient, capable of operating for months on a single charge. The concept is straightforward yet tech-savvy, something we instantly fell in love with. The moment we learned about this ingenious solution, we were eager to dive in and bring it to life!

The McDelivery Detector operates through a seamless and user-friendly process. Upon acquiring the device, owners can quickly get it up and running by scanning a QR code and registering their favorite meal on the associated website. Once set up, the device is ready for action. When the detector senses smoke from burnt food, it promptly sends a text message to the owner, inquiring if they would like to place an order for McDelivery. With a simple confirmation reply, their preferred meal is ordered and will be delivered directly to their doorstep. This gadget ensures that a cooking mishap can quickly turn into a delightful dining experience with minimal hassle.

To enhance its authenticity, the exterior was carefully painted, paying special attention to getting the color of each seed just right. Our team also meticulously planned and executed the design of the hardware, wiring, and component placement, ensuring that everything was optimized for both functionality and aesthetics. This thoughtful design process resulted in a device that is not only technologically advanced but also visually appealing and true to the McDonald's brand.

When activated, the McDelivery Detector alerts the owner with the familiar McDonald’s "I'm loving it!" jingle, adding a touch of brand nostalgia to the experience. Extensive testing was conducted under various simulated kitchen fire scenarios to ensure safety and functionality—rest assured, all tests were performed without any injuries. Additionally, we rigorously evaluated the battery life to ensure that it meets our standards for longevity and performance, guaranteeing that the detector remains operational when you need it most.

McDonald's launched an exclusive giveaway of the McDelivery Detectors, targeting those who could benefit the most from this innovative device. During the promotional period, residents of the Netherlands were invited to share their culinary mishaps directly through the McDonald's app. Once the campaign concluded, a panel of judges reviewed the entries to select the most compelling kitchen disasters, and the winners were awarded their own McDelivery Detector. The campaign quickly captured the attention of the international media, gaining widespread coverage across various online platforms. It also made a notable appearance on a popular American morning news show, further amplifying its reach and impact. This buzz helped highlight the creative and helpful nature of the McDelivery Detector, connecting with audiences worldwide.