Work

Studio

Jobs

Contact

Wanna play?

+31 35 201 4799

info@robotkittens.nl

Work

Studio

Jobs

Contact

Wanna play?

+31 35 201 4799

info@robotkittens.nl

Golden Games

McDonald's Netherlands

With the launch of the McDonald's Golden Games, McDonald's has started a new campaign aiming to engage users for a longer period of time. Users can join one of four teams and compete by playing the games. Next to individual leaderboards, you need to make sure your team stays on top of things, because the higher your team ends, the bigger the chance to win prizes! This adds an extra layer to the competition. We created three easy but fun to play games that allow users to re-engage multiple times to beat their own high score. The first game had more than 20,000 players in the first week!

The games were developed using the Pixi.js framework to provide a smooth experience on web fully integrated into the McDonald's Netherlands app. We worked closely with TBWA\X to ensure perfect integration between the different games and application around it.