Work

Studio

Jobs

Contact

Wanna play?

+31 35 201 4799

info@robotkittens.nl

Work

Studio

Jobs

Contact

Wanna play?

+31 35 201 4799

info@robotkittens.nl

Space squat

Samsung

In a collaboration between Samsung, Basic-Fit, and Cheil Benelux, Robot Kittens brought to life an innovative fitness gaming experience that's revolutionizing gym workouts across the Netherlands and Belgium. This interactive installation transforms traditional squats into an engaging space adventure, showcasing Samsung's Galaxy Watch Ultra while making fitness more entertaining than ever. Players control a spaceship through their squat movements, competing for high scores and a chance to win Samsung's latest smart watch.

The Samsung Space Squat represents a fusion of gaming and fitness technology. Developed by Robot Kittens, the system features precise motion tracking, real-time gameplay feedback, and seamless integration with gym environments. The custom-built hardware and software solution transforms body movements into spaceship controls, while the registration system keeps track of high scores across all Basic-Fit locations. This technical achievement creates an engaging competitive platform that maintains accurate tracking while delivering an immersive gaming experience.

Targeting Gen-Z's passion for both fitness and gaming, the Space Squat installation has become a powerful community builder within Basic-Fit gyms. The competitive leaderboard system connects players across 24 different locations in the Netherlands and Belgium, creating a virtual fitness community that extends beyond individual gym walls. Part of the broader "know more, train better" campaign, this installation demonstrates how Samsung's ecosystem can enhance workout effectiveness while adding an element of fun to traditional exercise routines. The project successfully unites Samsung's mission of innovating people's lives with Basic-Fit's goal of making sports accessible to everyone.