Social Filters
Extend campaigns with social filtersWe also love to make social filters. In a world where Snapchat, Tiktok and Instagram are the most powerful social platforms it totally makes sense to extend your campaign in the form of a social filter.
We also love to make social filters. In a world where Snapchat, Tiktok and Instagram are the most powerful social platforms it totally makes sense to extend your campaign in the form of a social filter.
- Client
- Netflix, BNN-VARA
- Role
- Concept, Technical Production
The Netflix movie the Willoughbys is about a family who all have crazy pink mustaches. So it only made sense to extend this to your own face. The filter had physics and moved with your face. It also supported multiple users at the same time so you could mustachify your whole family.
The Will Ferrell lead movie ‘Eurovision Song Contest: The Story of Fire Saga’ was a comedy about an icelanding singer who were giving a chance to enter the Eurovision Song Contest. We wanted to use the song Vulcano Man in combination with video with your own face. The challenge was that Instagram filters do not support video, and we needed to sync the face position based with this video.
Everyone knows First Dates right? For the new VIPS version of the show, where you could date dutch celebrities we were asked to make this filter. When you popped your balloon you got a name of the celeb you would go on date with. A fun and lighthearted filter that promoted a special of the First Dates show.
Our blue mascotte (Bertje) of course also needs his own filter. It uses face tracking to place the robotic head and moves the facial features based on your expression.
Who doesn’t want to be a robotic blue cat?